A distinctive author website for Bournemouth-based writer Sara Pascoe, originally developed around a fresh 1950s-inspired visual concept and an easy-to-use CMS.
PROJECT
Sara Pascoe
BrandingContent & CMSWeb DesignWeb DevelopmentWordPress
PROJECT OVERVIEW
Client
Sara Pascoe
Bournemouth, Dorset
Industry
- Media & Publishing
Project Goal
Create a memorable author platform with enough personality to reflect Sara’s writing while making books, workshops and other work easy to explore.
PROJECT OUTCOMES
Distinctive
Author identity
Flexible
Publishing tools
Easy
Content management
The Challenge
An author site needs personality but must remain flexible as new books and areas of work are added.
- Multiple publications.
- Creative brand identity.
- Ongoing updates.
- Different audiences including readers and schools.
The Approach
I developed a strong visual concept around Sara’s voice and supported it with a straightforward CMS.
- Bespoke visual design.
- Content-managed pages.
- Social integration in the original build.
- Promotional/business-card work.
The Showcase
The site feels recognisably Sara rather than like an interchangeable author template.
The Result
A distinctive digital identity that has been capable of evolving alongside Sara’s work.
- Memorable presentation.
- Positive audience response.
- Flexible long-term platform.
What The Client Said
“
Neon Web Design are terrific and I’ll be going back to them for more promotional materials. They really listened and understood exactly what I wanted—even better than I could explain. I love the website Neon created and I’ve had great feedback from everyone who’s seen it. The site’s functions are excellent. Their prices were very fair and as agreed, and they kept to the promised time scales. I recommend them wholeheartedly and without reservation. Quick, get in their queue!
— Sara Pascoe
Children's Author
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