A pared-back content-managed website for contemporary artist Andrew Butler, deliberately designed to draw attention away from the interface and towards the work itself. His practice encompasses paintings, drawings, photography, books and other media.
PROJECT
Andrew Butler Artist
BrandingContent & CMSHosting & SupportSEO & StrategyWeb DesignWeb DevelopmentWordPress
PROJECT OVERVIEW
Client
Andrew Butler Artist
Dorset
Industry
- Arts & Culture
Project Goal
Create a restrained online portfolio capable of showcasing varied artwork without visually competing with it.
PROJECT OUTCOMES
Artwork-Led
Presentation
Flexible
Galleries
Straightforward
Content management
The Challenge
Artist websites can easily become over-designed, particularly when the work itself spans different styles and media.
- Diverse body of work.
- Image quality critical.
- Minimal interface required.
- Artist needed to update work over time.
The Approach
I deliberately reduced the visual language and built the structure around large imagery and simple navigation.
- Gallery-focused templates.
- Minimal typography.
- Responsive image presentation.
- Easy CMS.
The Showcase
The interface recedes, letting Andrew’s work provide the colour, texture and personality.
The Result
A professional digital portfolio that supports the work rather than trying to become part of it.
- Clearer presentation.
- Greater flexibility.
- Easy ongoing updates.
Websites that
work harder.
A great website should do more than look good. It should build trust, showcase what makes your business different and turn visitors into enquiries.
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