A fresh, informative website for an independent occupational-health provider serving SMEs across Dorset and the South Coast, explaining specialist statutory and wellbeing services in accessible language.
PROJECT
Dorset Occupational Health
BrandingContent & CMSHosting & SupportWeb DesignWeb DevelopmentWordPress
PROJECT OVERVIEW
Client
Dorset Occupational Health
Poole, Dorset
Industry
- Health & Wellbeing, Professional Services
Project Goal
Make a specialist B2B healthcare service easy for employers to understand, navigate and enquire about.
PROJECT OUTCOMES
Clearer
Service presentation
Professional
Specialist imagery
Easy-To-Manage
CMS
The Challenge
Occupational health involves regulation and technical terminology that can quickly become dense.
- Many specialist services.
- Compliance-led content.
- Employer rather than consumer audience.
- Need to project expertise and reassurance simultaneously.
The Approach
I simplified the information architecture and used relevant imagery to give each specialist service a clear identity.
- Service-specific content.
- Accessible explanations.
- Strong enquiry pathways.
- Content-managed structure.
The Showcase
Carefully selected imagery humanises subjects such as hearing, lung-function and health surveillance.
The Result
A clear B2B website that helps employers understand what they need and gives the business a credible professional presence.
- Improved clarity.
- Stronger trust.
- Flexible ongoing publishing.
What The Client Said
“
Had a very positive experiencing working with Charlotte, from Neon Web Design, in updating my website. Nothing was too much trouble, Charlotte gave me several options I could choose to work with, which all looked professional and were cost effective. I am delighted with the end result and would not hesitate in recommending Neon Web Design to others.
— Judith Cowan
Owner
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