Your website is often the first impression people get of your business – but when was the last time you really looked at it? If it’s been a few years (or you’re starting to cringe when you send people the link), it might be time for a refresh. Here are seven clear signs your website could be holding your business back – and what to do about it.
1. It Looks Outdated
If your site still has a dated layout, tiny text, or stock photos from the early 2010s, it may be doing more harm than good.
Modern users are used to clean, mobile-friendly designs. Your website should reflect your current brand and professionalism.
2. It’s Not Mobile-Friendly
Over 60% of web traffic now comes from phones and tablets.
If your site doesn’t resize, navigate easily, or load quickly on mobile, you’re likely losing visitors – and potential customers – before they’ve even started reading.
3. It’s Slow to Load
Users expect pages to load in under 3 seconds. If yours takes longer, you could be losing people (and hurting your Google ranking).
Speed matters – and an old site with bloated plugins or outdated code can really slow you down.
4. You Can’t Update It Easily
If you have to chase your developer every time you want to change a phone number or upload a blog post, that’s a problem.
Modern websites should be easy to update – especially for small businesses who need flexibility.
5. It’s Not Getting Found on Google
If you’re not showing up for local searches like “plumber in Poole” or “yoga class in Bournemouth,” it could be your site structure, outdated content, or missing SEO elements.
A redesign is the perfect time to optimise your visibility.
6. It Doesn’t Reflect Your Business Anymore
Has your business evolved? Maybe you’ve added new services, changed your branding, or pivoted your focus.
If your site doesn’t reflect who you are now, it may be giving the wrong impression.
7. Visitors Aren’t Taking Action
If you’re getting traffic but no enquiries, sign-ups or sales, it might be your site’s layout, messaging or user experience. A website redesign can help guide visitors more clearly to take action.
Final Thoughts
A website redesign doesn’t have to mean starting from scratch. Sometimes, a few focused changes can make a huge difference in performance and perception.
If any of the signs above feel familiar, it might be time to invest in a site that reflects the best of your business – and helps it grow.