A local directory, publishing and advertising platform built by Neon for Bournemouth and Poole, combining business listings, editorial guides, jobs, events, advertiser accounts and recurring online payments.
PROJECT
PooleBournemouth.com
BrandingContent & CMSE-commerceHosting & SupportIntegrationsSEO & StrategyWeb DesignWeb DevelopmentWordPress
PROJECT OVERVIEW
Client
PooleBournemouth.com
Poole & Bournemouth, Dorset
Industry
- Media & Publishing
Project Goal
Build a commercially viable local platform capable of attracting search traffic while allowing businesses to register, advertise and pay online.
PROJECT OUTCOMES
Self-Service
Advertiser registration
Recurring
Subscription payments
Large SEO
Content architecture
The Challenge
The site combines the requirements of a directory, magazine, events platform and commercial advertising product.
- User-generated listings.
- Payments/subscriptions.
- Multiple taxonomies.
- Large volumes of local SEO content.
- Jobs and events.
- Ongoing editorial management.
The Approach
I developed the site as a scalable publishing platform rather than a collection of static pages.
- Custom content structures.
- Registration workflows.
- Subscription payments.
- Search/filtering.
- Extensive local SEO architecture.
The Showcase
The project demonstrates how WordPress can underpin a genuine online product rather than simply a marketing website.
The Result
A live commercial platform with multiple revenue and content channels that Neon continues to evolve.
- Self-service advertising.
- Scalable local search content.
- Integrated commercial workflows.
Websites that
work harder.
A great website should do more than look good. It should build trust, showcase what makes your business different and turn visitors into enquiries.
RELATED WORK
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