A feature-rich digital platform for fitness creator Tom Merrick, bringing programmes, content, community and commerce together for an online audience of more than one million followers. The project replaced an older Squarespace site and incorporates a shop, forum, members area, blog, videos, Stretch Finder and app content.
PROJECT
Bodyweight Warrior
Content & CMSE-commerceHosting & SupportIntegrationsWeb DevelopmentWordPress
PROJECT OVERVIEW
Client
Bodyweight Warrior
UK / global audience
Industry
- E-commerce & Retail, Health & Wellbeing
Project Goal
Build a scalable web platform capable of supporting a major fitness creator’s content, community and commercial ecosystem.
PROJECT OUTCOMES
Multiple Platforms
Consolidated into one experience
New Functionality
Beyond the previous Squarespace site
Scalable Home
For a substantial international audience
The Challenge
This was considerably more than a brochure website.
- Shop.
- Members/community functionality.
- Forum.
- Blog and media.
- Integration with app/programme ecosystem.
- Existing content migration.
The Approach
I built the site around modular functionality, carefully integrating different systems so they feel like parts of a single product.
- Platform migration.
- Custom WordPress development.
- Commerce/community integrations.
- Rich multimedia presentation.
- Responsive optimisation.
The Showcase
Video, imagery, animation and interactive content give the site the energy expected from a major fitness brand.
The Result
A far more capable platform that supports Tom’s audience, content and growing digital product ecosystem.
- Expanded functionality.
- More cohesive user experience.
- Flexible foundation for future development.
What The Client Said
“
Neon helped me release a replacement site to an old Squarespace one. They managed to transfer over and set up with new features that wouldn’t have been possible before. Very happy with the service and would recommend.
— Tom Merrick
Bodyweight Warrior
RELATED WORK
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