Web Design Poole and Bournemouth - Neon.

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Search Engines and Poole / Bournemouth Web Design

SEO stands for Search Engine Optimisation. It is the process of trying to optimise a website to be ranked as highly as possible in a search engine for particular search terms. It is an organic (free) type of internet marketing.

For example, a web design company in Poole or Bournemouth may want a high ranking when a user searches a search engine for ‘Web Design Poole’ and optimise their website so the search engine rates it highly for that term.

The search engines use algorithms known as spiders or crawlers to investigate a website and evaluate how well it meets the criteria determined by the search engine for a high ranking.

One of the key objectives for the algorithm is to determine how likely a website is to contain what a user is looking for and how good quality the content is.

A high ranking is important because studies have shown that the higher the ranking a website has the more traffic it receives.

A study last year discovered that the best ranked site received 33% of traffic, the top 3 results received over 60% and websites on the first page got 91%! In the UK, Google handles nearly 90% of search enquiries so there is a huge benefit for websites to get their SEO right, particularly on Google.

No. 1 Position in Google Gets 33% of Search Traffic:


SEO comes in two forms. What’s known as white hat and black hat strategies.

White hat SEO is considered the good type, where optimisation focuses on improving the website for human users and follows search engine guidelines.

Black hat SEO focuses on optimisation that doesn’t improve a human’s experience but rather improves how the website appears to machines and spiders. These strategies are undesirable and only work on a short-term basis because once the search engine realises they remove the website from rankings.

White hat examples
  • Link building or backlinks.
    The search engine rates the importance of a website on how many websites link to a website and the SEO quality of those websites.
  • Keyword analysis and use.
    It is important to identify what words and phrases a user will use to search for a website. Once this has been done the terms must be used throughout the website.
  • Optimise HTML tags.
    Following on from the last point, search engines consider content in certain HTML tags more highly than others. For example content in <h1><h2><title> and the alt & title tags on links <a> are considered important.
  • Unique content writing.
    Including copy that is high quality, unique and what a user was expecting to find. A popular phrase in the SEO community is “Content is King”.
  • Signing up to webmaster tools.
    The search engines provide tools for evaluating and improving a website. This includes features like an XML map for displaying a website’s hierarchy.

If you would like more information regarding this topic, please get in touch.



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Happy Clients...

  • Charlotte and the team at Neon Web Design have recently completed the re-development of our wonderful new website www.creategiftlove.co.uk to a high standard.

    It was an absolute pleasure to work with Neon throughout. Charlotte has always been approachable, breaking down development issues into 'normal' language which has helped enormously to get the result we wanted.

    Charlotte went out of her way to troubleshoot any problems that arose and always came back with options for a solution.

    Thanks so much, we would highly recommend Neon for any future web development.
    Liz Deans, Create Gift Love
  • Neon provided Suttles with an excellent, professional service from start to finish of our project and the results are amazing. We now have a brilliant new website that massively improves and updates on our previous site.

    Charlotte was extremely helpful and easy to deal with and we can recommend Neon Web Design highly!
    John Suttle, Suttles Group
  • I have just had a new author website built and am thrilled with it. It's fresh, contemporary and stylish. My publishers, Simon & Schuster, are also delighted with it, saying it is one of their favourite author websites.

    Charlotte is efficient and talented; if I need to update or add to the pages, she does it quickly for me. I feel in very good hands and wouldn't hesitate to recommend Neon Web Design.
    Alice Peterson, Author
  • I have been commissioning website development for over 10 years now, and can safely say that Neon Web Design are the best supplier I have ever used.

    The work is always on time, of the highest quality, and very reasonably priced. I can highly recommend Charlotte and her team, they are also very flexible, always available to talk and open to new ideas.
    Clive Percival — Director, 2pm Design
  • Neon Web Design are terrific and I’ll be going back to them for more promotional materials. They really listened and understood exactly what I wanted—even better than I could explain.

    I love the website Neon created and I’ve had great feedback from everyone who’s seen it. The site’s functions are excellent. Their prices were very fair and as agreed, and they kept to the promised time scales. I recommend them wholeheartedly and without reservation. Quick, get in their queue!
    Sara Pascoe, Children's Author — sarapascoe.net
  • Working closely with Charlotte, we are delighted with our new website from Neon. Our new site is not only aesthetically strong, the back end functionality really is top drawer. We were suitably impressed, however our clients were really impressed. Neon have delivered a solution that provides tremendous ease of use.

    The price was reasonable for our requirement, and the deadline was met comfortably. If you require a high quality website, especially with enhanced functionality, you'd do well to contact Neon. We're delighted, and would recommend Charlotte whole-heartedly.
    James Nash, UK Sales Director, Shadehaus Ltd
  • Charlotte, I would like to say that I am delighted with what we have achieved here. I showcased my funky new website to a select number of clients, family, and friends to gauge reaction... I have been absolutely delighted with the feedback so far.

    Every person who has seen my new site has reacted in the same way. “WOW” “Your new site looks amazing” we'd like to thank you for listening to the brief, and delivering a funky, slick new website that gets the Total Creative Talent message across perfectly... We’re Absolutely Chuffed!
    Steven Martin, Director - Total Creative Talent
  • I am thrilled with the new website Charlotte has created for our company. We have received great feedback from colleagues and I will not hesitate to endorse her.

    In particular, Charlotte provided extra value with her continued advice throughout the project based on her prior experience. I am very impressed with the service received.
    Richard Field, Chief Executive, Richard Field Property Search Ltd
  • We are extremely pleased with our new website. The team worked hard to ensure all our requirements were fulfilled, including creating a user registration and log-in area.

    They were committed and professional throughout this long-term project and Charlotte was always more than happy to be flexible to fulfill our changing demands.
    Oliver Scott, Partner and Fund Manager, Kestrel Partners
  • Just a note to say that I am extremely pleased with the new website you created for me. It was done very efficiently, with the minimum of fuss and incorporates many features which I have not previously considered were within either my competence or reach.

    You made the whole process very easy and used considerable flair in envisaging how it would best be presented. I shall not hesitate to tell my clients of your excellent service.
    Roger J Gould, Copywriter
  • Charlotte’s advice and recommendations in putting together the initial website for our new event and wedding planning venture were terrific. From the outset she understood absolutely what was required, but also she added that certain indefinable “je ne sais quoi” which helped to elevate the project beyond our most ambitious expectations.

    Not only would I recommend her to anyone looking for the design and build of a new website, I would also unhesitatingly go back to Charlotte in the future, knowing that I could expect the best possible results.
    Nigel Passingham, Director, Infoplan Event & Wedding Planning
  • Charlotte worked with us to develop powerful web design strategies and translate those concepts into an actionable, cost-effective website.

    Her proprietary approach to online marketing and web design was results-oriented and focused on our individual needs. She was utterly committed to doing things right the first time.
    Isabel Camano, Shave the Bush
  • Charlotte listened to our brief for a new company website and understood our needs.

    She provided a very prompt and efficient service – often pushing us to adhere to deadlines and assisting with corporate redesign in addition to the original brief.
    Janet Sealy, Director, Janet Sealy Partnership Ltd
  • A really positive experience and am keen to use services again and again.
    I’m very pleased all round.
    Graeme Ogilvy, Jardine Lloyd Thompson