Loving these creative ways to encourage subscribers to receive company emails:
Location app Foursquare has an ingenious way of keeping you on board. At the bottom of each email, they have a cute puppy dog – now who doesn’t want to see that? Awww!- Groupon tries to lure you back by letting you punish Derrick for receiving their emails in the first place. A great way to get all that pent up anger from receiving annoying emails out. And then once calm, there is a resubscribe button.
I hope there are a few more clever ideas like this to keep us entertained and retained!