Web Design Poole and Bournemouth - Neon.

Creating brighter websites.

Charlotte's web.

What to consider when you need a new website

At Neon Web Design Poole we know how daunting it can be for clients that want a website but aren’t sure of the things they need to consider. To help we have made a list of common requirements.


What sort of website are you looking for? In most cases we recommend a content management system (CMS) supported website which will allow easy access to uploading and editing copy, even for inexperienced users.

However…we also provide bespoke builds for more complicated projects, or simple-coded websites for those on a lower budget.


How many pages are you looking for? Common pages or sections include…

  • Home (with social media feeds and links to latest news)
  • About
  • Services
  • Case Studies / Testimonials
  • Gallery
  • News (or Blog)
  • Contact

Plus any specific content you wish to include.

News and Feed


Whilst it is important to get the look and feel right in your website, many industry experts proclaim that “content is king“.

Well written, engaging copy makes the difference between connection with your users and not.

People scan read online, taking in small chunks of content at a time and quickly deciding whether a website has what they are looking for, or whether their time would be better spent elsewhere.

Make sure that your content can be consumed quickly and is pertinent to the message you want to convey.


Do you have an existing logo and corporate identity? If you don’t we can design one for you together with business cards, compliment slips and letterheads.

Colour Scheme

We expect many clients to already have some colours in mind from their branding. To look interesting and professional we recommend using 2 or 3 main colours and may also suggest using different tones in the design.


An example is local Bournemouth author Sara Pascoe’s website which uses red, green and beige.

Domain and Hosting

Ahead of launching, your new website will need a domain name to find it with and hosting, for the website files to be stored.  Upon discussing your requirements, we can recommend domain names and organise hosting so the website is ready to go live when you are.

Newsletters and Ongoing Marketing

Would you like a newsletter or email to send to your stakeholders? We can provide a mail shot to your subscribers to inform them of your latest news (such as the launch of your fantastic new website!) and promotions.

Social Media

Users will expect to be able to find your social media pages through your website. Have you considered which ones you want to include and if you’d like a feed displaying your latest updates?

Common examples include…

  • Instagram
  • Twitter
  • Facebook
  • Google+
  • Pinterest
  • LinkedIn
  • Youtube
  • tumblr.


Mobile and Tablets

Will you need a website that works well on mobile devices?

We can build a responsive design that will change depending on the screen size of the device to improve its usability, which will make your users happy!

Search Engine Optimisation (SEO)

Once your website is live, it is important that it can be found easily in Google and other search engines.  Initially, we recommend you consider the following:

  1. Your domain name – does it contain the keywords you want to target
  2. The keywords – is anyone searching for these?  You can check with the Google Keyword Tool
  3. Content hierarchy – within the page, are the keywords placed in highly rated elements such as page titles, links and headings.
  4. Inbound links to your website – what are the quality of these links and how many do you have?
    Cylex Directoryhttp://www.cylex-uk.co.uk/ is a business directory, and a good example of how to increase inbound links.
  5. Google Local – does your company have a listing and do you have many reviews? This will improve your Google+ listing rank, which is ideal for local Poole and Bournemouth businesses.
  6. Social networks – are you active and do you have many followers?

For further details please check out our SEO blog post.


If you would like to discuss any of these further or enquire about a project. Please get in touch, we’d be happy to discuss your requirements further.

Our Services

You know that well designed websites, and services, make people come to your business.
For high quality web solutions in Bournemouth and Poole, you can rely on our skills and experience.

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Happy Clients...

  • Charlotte and the team at Neon Web Design have recently completed the re-development of our wonderful new website www.creategiftlove.co.uk to a high standard.

    It was an absolute pleasure to work with Neon throughout. Charlotte has always been approachable, breaking down development issues into 'normal' language which has helped enormously to get the result we wanted.

    Charlotte went out of her way to troubleshoot any problems that arose and always came back with options for a solution.

    Thanks so much, we would highly recommend Neon for any future web development.
    Liz Deans, Create Gift Love
  • Neon provided Suttles with an excellent, professional service from start to finish of our project and the results are amazing. We now have a brilliant new website that massively improves and updates on our previous site.

    Charlotte was extremely helpful and easy to deal with and we can recommend Neon Web Design highly!
    John Suttle, Suttles Group
  • I have just had a new author website built and am thrilled with it. It's fresh, contemporary and stylish. My publishers, Simon & Schuster, are also delighted with it, saying it is one of their favourite author websites.

    Charlotte is efficient and talented; if I need to update or add to the pages, she does it quickly for me. I feel in very good hands and wouldn't hesitate to recommend Neon Web Design.
    Alice Peterson, Author
  • I have been commissioning website development for over 10 years now, and can safely say that Neon Web Design are the best supplier I have ever used.

    The work is always on time, of the highest quality, and very reasonably priced. I can highly recommend Charlotte and her team, they are also very flexible, always available to talk and open to new ideas.
    Clive Percival — Director, 2pm Design
  • Neon Web Design are terrific and I’ll be going back to them for more promotional materials. They really listened and understood exactly what I wanted—even better than I could explain.

    I love the website Neon created and I’ve had great feedback from everyone who’s seen it. The site’s functions are excellent. Their prices were very fair and as agreed, and they kept to the promised time scales. I recommend them wholeheartedly and without reservation. Quick, get in their queue!
    Sara Pascoe, Children's Author — sarapascoe.net
  • Working closely with Charlotte, we are delighted with our new website from Neon. Our new site is not only aesthetically strong, the back end functionality really is top drawer. We were suitably impressed, however our clients were really impressed. Neon have delivered a solution that provides tremendous ease of use.

    The price was reasonable for our requirement, and the deadline was met comfortably. If you require a high quality website, especially with enhanced functionality, you'd do well to contact Neon. We're delighted, and would recommend Charlotte whole-heartedly.
    James Nash, UK Sales Director, Shadehaus Ltd
  • Charlotte, I would like to say that I am delighted with what we have achieved here. I showcased my funky new website to a select number of clients, family, and friends to gauge reaction... I have been absolutely delighted with the feedback so far.

    Every person who has seen my new site has reacted in the same way. “WOW” “Your new site looks amazing” we'd like to thank you for listening to the brief, and delivering a funky, slick new website that gets the Total Creative Talent message across perfectly... We’re Absolutely Chuffed!
    Steven Martin, Director - Total Creative Talent
  • I am thrilled with the new website Charlotte has created for our company. We have received great feedback from colleagues and I will not hesitate to endorse her.

    In particular, Charlotte provided extra value with her continued advice throughout the project based on her prior experience. I am very impressed with the service received.
    Richard Field, Chief Executive, Richard Field Property Search Ltd
  • We are extremely pleased with our new website. The team worked hard to ensure all our requirements were fulfilled, including creating a user registration and log-in area.

    They were committed and professional throughout this long-term project and Charlotte was always more than happy to be flexible to fulfill our changing demands.
    Oliver Scott, Partner and Fund Manager, Kestrel Partners
  • Just a note to say that I am extremely pleased with the new website you created for me. It was done very efficiently, with the minimum of fuss and incorporates many features which I have not previously considered were within either my competence or reach.

    You made the whole process very easy and used considerable flair in envisaging how it would best be presented. I shall not hesitate to tell my clients of your excellent service.
    Roger J Gould, Copywriter
  • Charlotte’s advice and recommendations in putting together the initial website for our new event and wedding planning venture were terrific. From the outset she understood absolutely what was required, but also she added that certain indefinable “je ne sais quoi” which helped to elevate the project beyond our most ambitious expectations.

    Not only would I recommend her to anyone looking for the design and build of a new website, I would also unhesitatingly go back to Charlotte in the future, knowing that I could expect the best possible results.
    Nigel Passingham, Director, Infoplan Event & Wedding Planning
  • Charlotte worked with us to develop powerful web design strategies and translate those concepts into an actionable, cost-effective website.

    Her proprietary approach to online marketing and web design was results-oriented and focused on our individual needs. She was utterly committed to doing things right the first time.
    Isabel Camano, Shave the Bush
  • Charlotte listened to our brief for a new company website and understood our needs.

    She provided a very prompt and efficient service – often pushing us to adhere to deadlines and assisting with corporate redesign in addition to the original brief.
    Janet Sealy, Director, Janet Sealy Partnership Ltd
  • A really positive experience and am keen to use services again and again.
    I’m very pleased all round.
    Graeme Ogilvy, Jardine Lloyd Thompson