Web Design Poole and Bournemouth - Neon.

Creating brighter websites.

Charlotte's web.

An introduction to Google Analytics

Google Analytics is a service provided by Google for tracking interactions that users have with websites. It collects data which is used to generate reports that a website manager can access through the Analytics website.

The service is implemented using a snippet of JavaScript code that a website manager / developer is given when signing up to the service; that is placed in the <head> section of the code.

The Analytics user can then access the service and select the data they are interested in viewing. For example, they may wish to see the number of times they’ve had a referral from Facebook in the past two weeks.

There is many different kinds of information that can be collected, this includes…

About the Audience

  • Geographical area & language, which can be narrowed down as far as city, so you can find your Poole users; or demographics such as age and gender.
  • The technology they are using, such as type, brand and model of device, screen resolution, operating system, input selector (e.g. touch screen) and ISP (Internet Service Provider).
  • Whether visitors are new or have used the website previously, and if so, how many times.

A screenshot of the Analytics reporting interface

analytics

About Marketing Channel Effectiveness

  • How users are accessing the website, whether they are a referral from another website or going directly to it.
  • The source of a referral (the location of the link a user used to find the website).
  • Hits generated from organic (free) and paid internet marketing.
  • Interaction with social plugins and other social networking tools.

Website Experience

  • The experience users are having when using a website such as average page load times.
  • What frequently used search terms are.

Conversions and Goals

  • The Analytics user may choose to set-up goals, conversions or transactions on the account. This will monitor the frequency of desired actions on a website. For example, a website may be informative and the website manager may wish to know how many users are downloading a particular PDF document.

Analytics also includes statistics like bounce rate (the number of users leaving without visiting a second page), the number of pages viewed by session and average session duration. This information can be applied to many of the previously mentioned groups.

For example, a desired statistic may be to compare the bounce rate between mobile and desktop users. Which may indicate the need for a responsive design.

These statistics are very valuable to a marketer because they can be used to analyse the success of an existing strategy or highlight the need for a future objective.

If you would like more information regarding this topic, please get in touch.

Our Services

You know that well designed websites, and services, make people come to you.
For high quality web solutions in Bournemouth and Poole, you can rely on our skills and experience.

Get in touch ›

Happy Clients...

  • Neon provided Suttles with an excellent, professional service from start to finish of our project and the results are amazing. We now have a brilliant new website that massively improves and updates on our previous site. Charlotte was extremely helpful and easy to deal with and we can recommend Neon Web Design highly!
    John Suttle, Suttles Group
  • I have just had a new author website built and am thrilled with it. It's fresh, contemporary and stylish. My publishers, Simon & Schuster, are also delighted with it, saying it is one of their favourite author websites. Charlotte is efficient and talented; if I need to update or add to the pages, she does it quickly for me. I feel in very good hands and wouldn't hesitate to recommend Neon Web Design.
    Alice Peterson, Author
  • I have been commissioning website development for over 10 years now, and can safely say that Neon Web Design are the best supplier I have ever used.

    The work is always on time, of the highest quality, and very reasonably priced. I can highly recommend Charlotte and her team, they are also very flexible, always available to talk and open to new ideas.
    Clive Percival — Director, 2pm Design
  • Neon Web Design are terrific and I’ll be going back to them for more promotional materials. They really listened and understood exactly what I wanted—even better than I could explain.

    I love the website Neon created and I’ve had great feedback from everyone who’s seen it. The site’s functions are excellent. Their prices were very fair and as agreed, and they kept to the promised time scales. I recommend them wholeheartedly and without reservation. Quick, get in their queue!
    Sara Pascoe, Children's Author — sarapascoe.co
  • Working closely with Charlotte, we are delighted with our new website from Neon. Our new site is not only aesthetically strong, the back end functionality really is top drawer. We were suitably impressed, however our clients were really impressed. Neon have delivered a solution that provides tremendous ease of use.

    The price was reasonable for our requirement, and the deadline was met comfortably. If you require a high quality website, especially with enhanced functionality, you'd do well to contact Neon. We're delighted, and would recommend Charlotte whole-heartedly.
    James Nash, UK Sales Director, Shadehaus Ltd
  • Charlotte, I would like to say that I am delighted with what we have achieved here. I showcased my funky new website to a select number of clients, family, and friends to gauge reaction... I have been absolutely delighted with the feedback so far.

    Every person who has seen my new site has reacted in the same way. “WOW” “Your new site looks amazing” we'd like to thank you for listening to the brief, and delivering a funky, slick new website that gets the Total Creative Talent message across perfectly... We’re Absolutely Chuffed!
    Steven Martin, Director - Total Creative Talent
  • I am thrilled with the new website Charlotte has created for our company. We have received great feedback from colleagues and I will not hesitate to endorse her.

    In particular, Charlotte provided extra value with her continued advice throughout the project based on her prior experience. I am very impressed with the service received.
    Richard Field, Chief Executive, Richard Field Property Search Ltd
  • We are extremely pleased with our new website. The team worked hard to ensure all our requirements were fulfilled, including creating a user registration and log-in area.

    They were committed and professional throughout this long-term project and Charlotte was always more than happy to be flexible to fulfill our changing demands.
    Oliver Scott, Partner and Fund Manager, Kestrel Partners
  • Just a note to say that I am extremely pleased with the new website you created for me. It was done very efficiently, with the minimum of fuss and incorporates many features which I have not previously considered were within either my competence or reach.

    You made the whole process very easy and used considerable flair in envisaging how it would best be presented. I shall not hesitate to tell my clients of your excellent service.
    Roger J Gould, Copywriter
  • Charlotte’s advice and recommendations in putting together the initial website for our new event and wedding planning venture were terrific. From the outset she understood absolutely what was required, but also she added that certain indefinable “je ne sais quoi” which helped to elevate the project beyond our most ambitious expectations.

    Not only would I recommend her to anyone looking for the design and build of a new website, I would also unhesitatingly go back to Charlotte in the future, knowing that I could expect the best possible results.
    Nigel Passingham, Director, Infoplan Event & Wedding Planning
  • Charlotte worked with us to develop powerful web design strategies and translate those concepts into an actionable, cost-effective website.

    Her proprietary approach to online marketing and web design was results-oriented and focused on our individual needs. She was utterly committed to doing things right the first time.
    Isabel Camano, Shave the Bush
  • Charlotte listened to our brief for a new company website and understood our needs.

    She provided a very prompt and efficient service – often pushing us to adhere to deadlines and assisting with corporate redesign in addition to the original brief.
    Janet Sealy, Director, Janet Sealy Partnership Ltd
  • A really positive experience and am keen to use services again and again.
    I’m very pleased all round.
    Graeme Ogilvy, Jardine Lloyd Thompson
  • Charlotte helped our small business define our requirements and vision, and then personally built our web-site. We had the opportunity to review the progress and direction during check points in the process.

    Charlotte was great to work with, shielded us from the technology, and delivered a great result.
    Jack Barnett, Jordans Village Store
[X]

Thank you for visiting the Neon website.

We are currently booked up until September 2018 and not taking on any new projects.

Please do visit us again soon though!

Best regards,

Charlotte