If you run an ecommerce website that sends automatic emails to your clients or have a collection of email addresses of people who signed up to your newsletter then a well-designed email is an effective way of ensuring your business stands above the rest.
The highest ROI form of digital marketing is still email marketing and is under-utilised in the social media age.
With this in mind, Email Love is a great place to get the creative juices flowing. As they say in the art world, there is no such thing as an original idea and there is a lot to be learned from the colours, typography and layouts used in this archive of noteworthy emails.
Note: it is best practice that all your recipients have given their consent to be contacted and a legal requirement for B2C businesses.
This helpful website shows you the email on mobile and allows you to download a screenshot to give to a designer and even download the code.
It is well worth a trip to this site for inspiration ahead of starting a new project:
If you would like any advice regarding marketing emails, we have a wealth of experience building them and are happy to advise. Please get in touch for more information.